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Stephanie Ng
World head of selling, wealth and private bankingHSBCHong Kong SAR
HSBC is used to proudly owning the banking panorama, however with swifter, nimbler digital monetary providers choices popping up, the problem to catapult the shopper base, preserve model worth and increase international attain is harder than ever. Stephanie Ng understands that every one too effectively.
A digital pioneer with almost 20 years of selling expertise in varied divisions of Commonplace Chartered, MasterCard, AIG and most not too long ago, Meta, Ng is aware of a factor or ten about making manufacturers develop, revenue, and innovate within the monetary sectors. Her ardour for embracing digital transformation and understanding the altering wants of customers has been rewarding for HSBC—a 158-year-old establishment that’s quickly evolving to outlive new competitors.
In lower than a yr of taking the worldwide head of selling position within the Wealth and Private Banking division, she has made a telling affect. The ‘From Silicon Valley to Sydney’ marketing campaign and media companion Wall Road Journal aimed to attach the financial institution with a youthful era of decided and revolutionary buyers and noticed audience-targeted placements click-throughs at 2.6 occasions above the set benchmark. With concentrated advertising efforts like this, HSBC’s Wealth and Private Banking division has seen an uptick in worldwide prospects in H1 2023, up 8% year-on-year.
Ng has additionally rolled out advertising efforts across the worldwide proposition, which ties into the financial institution’s industrial targets of doubling international prospects by 2025. An iteration with cricketer Virat Kohli launched concurrently throughout a number of markets like India, Singapore, Australia, UK and distributed throughout social platforms like YouTube, Disney+ Hotstar, amongst different channels, was a large success. It yielded an 85% uplift in web site site visitors, over 470 gadgets of editorial protection, representing a complete international marketing campaign attain of virtually 1.5 billion amongst different brand-building metrics.
Monetary providers as a sector isn’t all the time essentially the most thrilling creatively. Typically, the advertisements could be as mundane because the phrases and situations of the merchandise on supply, however Ng’s staff is consciously making an attempt to interrupt that rut. The result’s elevated creativity recognised at over 30 worldwide awards this yr, together with the Artistic Circle Awards, D&AD, YouTube Awards and the Clios.
One in every of Ng’s greatest property is her relentless deal with gender equality efforts. As a Malaysian lady who rose to the highest of HSBC in Hong Kong, she is aware of the challenges and isolation feminine leaders typically face. Decided to alter that, Ng leads HSBC’s first Feminine Mentorship Programme for younger rising girls leaders to spice up feminine presence in senior management roles—with a objective to extend girls’s illustration in management positions by 35% by 2025.
She can also be launching a Womens@HSBC networking initiative for mentoring younger girls and confronting taboo matters like fertility, miscarriage and menopause. She is not only a pacesetter; she is a mover and shaker. And for that, Ng earns a coveted spot within the Class of 2023 Girls to Watch.
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