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(L-R) Motherswork Founder and CEO Sharon Wong and The Parentinc Founder and Group CEO Roshni Mahtani Cheung,
The Parentinc, a number one content material, neighborhood, and commerce ecosystem for folks in Southeast Asia, has acquired Motherswork, a luxurious retailer for mum, child, and children’ merchandise in Singapore and China.
The phrases of the deal stay undisclosed.
The acquisition will allow The Parentinc to broaden its offline presence by opening up extra Motherswork shops in key markets within the area, together with Vietnam, the place its flagship product Mama’s Alternative shall be distributed completely by Motherswork.
“This acquisition will allow Motherswork to broaden its footprint into different nations in Southeast Asia via The Parentinc,” Sharon Wong, Founder and CEO of Motherswork, mentioned.
Additionally Learn: I don’t assume true-blue text-based digital media corporations exist anymore: theAsianparent Founder Roshni Mahtani
The deal comes whilst The Parentinc is getting ready to launch an preliminary public providing and on the heels of latest high-profile IPOs from mom and child manufacturers, similar to First Cry and Mamaearth. Mamaearth’s present IPO valuation is about at US$1.2 billion, and FirstCry, which filed for IPO in December 2023, is anticipated to set its valuation between US$3.5 billion and US$3.75 billion.
Launched in 1998, Motherswork is a premier omnichannel retailer with two shops in Singapore and ten in China. It gives prospects in each stage of parenthood a curated number of over 300 manufacturers, together with Avent, Joolz and Stokke.
Headquartered in Singapore, The Parentinc has a attain of over 30 million customers. The corporate additionally owns Webtretho (a number one on-line neighborhood platform for ladies, which it acquired in 2022) and Bé Yêu (an app for folks).
The Parentinc additionally owns and operates the direct-to-consumer model Mama’s Alternative, which manufactures and retails secure, pure, and Halal being pregnant, nursing, child care, and family merchandise which can be designed and examined in Singapore for households in Asia.
Additionally Learn: How theAsianparent goals to assist scale back stillbirth charges in Southeast Asia
In 2022, The Parentinc obtained an undisclosed funding from LINE Southeast Asia Corp. Its different buyers are Central Retail Company, East Ventures, Fosun Worldwide, World Grand Leisure, JD.com, Mirae Asset-Naver New Development Fund, Redbadge Pacific, SCB 10X, Tigris Capital, Vertex Ventures, and WHG Holdings.
The submit The Parentinc acquires luxurious retailer Motherswork to broaden offline presence in SEA appeared first on e27.
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