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Spotify is testing an AI-powered characteristic that creates playlists from textual content prompts. TikTok person @robdad_ posted a brief clip of it, captioned, “I simply randomly found Spotify’s ChatGPT?” For the chosen guinea pigs, the characteristic is offered as an possibility underneath Your Library after tapping the plus signal to create a brand new playlist. The information was reported by TechCrunch, which says it acquired affirmation from Spotify that it’s testing AI playlists. It isn’t but clear if the music streamer plans to launch it publicly.
“Flip your concepts into playlists utilizing Al,” the characteristic’s in-app description reads within the TikTok video (whereas noting it’s solely obtainable in English). Above a chatbot area for customized inputs, it additionally suggests prompts. These embrace, “Get centered at work with instrumental electronica,” “Fill the silence with background cafe music,” “Get pumped up with enjoyable, beat, and optimistic songs” and “Discover a distinct segment style like Witch Home.”
@robdad_ selected the final possibility. “Right here’s your Witch Home Exploration playlist,” the bot responded. “Swipe left to take away any songs you don’t need as you proceed refining your playlist.” Resulting from video enhancing, it’s not possible to inform from the TikTok clip how lengthy Spotify’s AI took to generate the tracks.
The ensuing (Grimes-heavy) playlist included “Bloom for Me” by Pearly Drops, “Goth” by Sidewalks and Skeletons, “Pin” by Grimes, “After Darkish” by Mr.Kitty, “Suffocation” by Crystal Castles, “Chilly Contact” by Kito and GrimesAI and “chain” by Aziya and “Nothing Lasts Eternally” by Sevdaliza and Grimes. I’ll go away it to the Witch Home consultants to find out if the AI did a superb job.
In an announcement to TechCrunch, Spotify was tight-lipped about whether or not most of the people can anticipate to see AI playlists. “We routinely conduct various exams,” a Spotify spokesperson wrote. “A few of these exams find yourself paving the trail for our broader expertise and others serve solely as an vital studying. We don’t have something additional to share at the moment.”
If Spotify ultimately launches the characteristic, maybe it might embrace it as a carrot to entice customers to pay for a costlier subscription tier. The corporate’s premium hi-fi characteristic, introduced almost three years in the past, nonetheless hasn’t materialized after rival Apple Music added lossless audio with out charging further. Expanded audiobook entry could possibly be one other perk to throw right into a pricier plan.
Earlier this yr, Spotify launched an AI DJ characteristic (powered by OpenAI tech) that talks you thru suggestions. It does so utilizing an AI voice skilled on the corporate’s Head of Cultural Partnerships, Xavier “X” Jernigan.
Like a lot of the tech business, the music streamer seems keen to include synthetic intelligence into its merchandise. Along with the AI DJ, Spotify CEO and co-founder Daniel Ek stated in a July earnings name that the corporate might use AI to “contextualize and personalize content material.” The Ringer founder Invoice Simmons famous in Might (first reported by Semafor) that Spotify was creating “a method to make use of my voice for advertisements.” The sports activities evaluation podcaster added, “It’s a must to clearly give the approval for the voice, however it opens up, from an promoting standpoint, all these totally different nice potentialities for you.”
Earlier this month, Spotify carried out its third spherical of layoffs in 2023. It’s solely the newest chapter of what’s turned out to be a devastating yr of job cuts within the tech business.
This text initially appeared on Engadget at https://www.engadget.com/spotify-is-testing-ai-generated-playlists-181800569.html?src=rss
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