Spikes Asia unveils its 2024 Creativity Report | News | Campaign Asia

Spikes Asia, APAC’s main platform for artistic excellence and effectiveness, has printed its annual Creativity Report, which reveals the 2024 Company of the Yr by market. The report accessible to all, shines a light-weight on the most effective artistic work, as chosen by Spikes juries, and contains the expanded rankings for this yr’s top-performing networks, companies and corporations from the area.

Highlights from the 2024 rankings embody Ogilvy securing the highest rank throughout three markets, India, Mainland China and Malaysia, and Leo Burnett throughout two for the Philippines and Taiwan. Choojai and Mates took the lead for Thailand, the one unbiased company to rank for Company of the Yr by Market throughout the Awards.

Company of the Yr by Market had been as follows:

Australia: VML, Melbourne

India: Ogilvy, Mumbai

Japan: Dentsu Inc., Tokyo

Mainland China: Ogilvy, Shanghai

Malaysia: Ogilvy, Kuala Lumpur

New Zealand: DDB New Zealand, Auckland

The Philippines: Leo Burnett, Manila

Singapore: BLKJ HAVAS, Singapore

South Korea: Cheil Worldwide, Seoul

Taiwan: Leo Burnett, Taipei

Thailand: Choojai and Mates, Bangkok

The themes lined within the Report embody ‘Improve and allow with AI’—reflective of the elevated variety of firms utilizing AI within the artistic course of. Entries utilizing AI greater than doubled yr on yr, from 331 in 2023 to 672 in 2024.

This yr’s Spikes winners challenged and shifted mindsets to assist sort out Asia’s most pressing briefs, together with sustainability and gender bias. A outstanding theme proved how manufacturers wanted to construct connections via tradition—profitable work confirmed how manufacturers had understood tradition and the nuances of various platforms and social memes, so they’d the most effective likelihood of connecting with audiences. One other theme was the revival of humour. Spikes winners confirmed how a light-weight contact, satire and spinning a flaw right into a characteristic can interact new audiences and improve revenue margins.

Lastly, work this yr noticed a brand new method to immersive leisure—gamification, expertise and craft had been used to contain audiences in partaking brand-led experiences.

Talking concerning the Report, Simon Cook dinner, CEO, Lions, stated: “We’re delighted to launch the 2024 Spikes Asia Creativity Report and mirror on this yr’s Awards, which present the good variety of Asian creativity together with the area’s native cultural nuances. It’s an thrilling time for creativity in APAC, and it’s inspiring to see the area’s dedication to creativity. I’d wish to congratulate all shortlisted and profitable work for setting the artistic benchmark for an additional yr.”

Jaime Ng, pageant director, Spikes Asia, added: “The Spikes Asia Creativity Report offers the official, expanded rankings for this yr’s top-performing networks, companies and corporations from throughout the area, and we’re excited to have the ability to share this with our APAC group. The themes and developments within the Report mirror how APAC continues to be a artistic powerhouse and the various specialisms which have emerged from the physique of the profitable work, akin to AI, gaming, well-being and humour. An enormous thanks to our jurors for his or her experience in setting the artistic benchmark in APAC.”

The rankings are compiled utilizing information from Spikes-winning and shortlisted work from 2024. The Spikes Asia Creativity Report is powered by Lions’ intelligence platform, The Work, housing the world’s most extraordinary artistic considering with insights into the way it was briefed, researched, produced and crafted. The Report is a necessary instrument for benchmarking artistic excellence and effectiveness for the yr forward, sharing evaluation and insights from the profitable work and classes on how manufacturers are rising companies and tackling a few of the area’s most difficult issues in revolutionary methods.

Entry the total report without cost right here. All outcomes for the Spikes Asia Awards could be discovered right here.