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Arsenal and Sobha Realty have at this time introduced a brand new long-term imaginative and prescient for his or her partnership which is able to see the Dubai-based luxurious actual property developer turning into the membership’s first ever coaching floor naming rights associate, and the coaching floor being renamed as Sobha Realty Coaching Centre.
As a part of the identical settlement, Sobha Realty turns into a Principal Companion of Arsenal and the official coaching equipment sleeve associate for the membership’s males’s and girls’s groups.
The partnership will see Arsenal profit from Sobha Realty’s unrivalled experience in property and actual property to discover the event alternatives on the membership’s coaching floor. This helps the ambition to engineer excellence and to create the very best atmosphere for the lads’s and girls’s gamers, coaches, and employees.
The partnership will even assist Sobha Realty deliver its imaginative and prescient to fruition of being a really world actual property participant to life, with growth plans within the UK and US along with serving to the model Sobha develop into extra recognisable amongst its goal audiences world wide.
Arsenal Chief Business Officer, Juliet Slot stated: “Sobha Realty is a dynamic enterprise with massive ambitions. We’re excited to construct on our partnership and faucet into their intensive data in property improvement. Their unrivalled expertise will assist us perceive and discover the alternatives accessible to us, making certain we’re at all times shifting ahead with world-class amenities for the long run.
“Our thrilling new deal is a powerful signal of our dedication to constructing mutually useful partnerships which help the targets of each Arsenal and our associate. It is a groundbreaking settlement for each of us, with Sobha turning into our first ever coaching floor naming rights associate, supporting their world development ambitions as they search to determine a stronger presence worldwide.
“Our new partnership reveals the power of our business proposition and our skill to develop sustainably by growing business alternatives that may be invested again into our membership. There has by no means been a greater time to affix us on our journey.”
Arsenal Sporting Director, Eduardo César Daud Gaspar stated: “It is a very thrilling settlement that can assist us develop the very best atmosphere for our males’s and girls’s gamers, coaches and help employees for years to come back. Our coaching centre is a giant a part of our individuals’s lives. It’s not nearly working onerous on the pitches, but additionally working in our workplace areas, studying, enjoyable and spending time with teammates, colleagues and their households. We’re constructing a successful workforce and a successful tradition; consideration to element is essential and it’s essential that our individuals have the correct situations to arrange properly and carry out at their greatest.”
Ravi Menon, Co-chairman of Sobha Realty, stated: “At Sobha Realty, we purpose to determine strong partnerships that transcend boundaries, and our journey with Arsenal exemplifies this ethos. From securing the naming rights at The WM membership to turning into a Principal Companion and renaming the membership’s coaching floor as “Sobha Realty Coaching Centre”, highlights the evolution of our collaborations and our dedication to fostering excellence.
“Collectively, we search to depart an enduring legacy and make a major impression that goes past sponsorship. This collaboration represents our dedication to high quality, growth and innovation, not simply within the US and the UK, however on a world scale. Our world targets complement Arsenal’s exceptional legacy and collectively we purpose to discover new horizons.”
Francis Alfred, Managing Director of Sobha Realty, stated: “We’re delighted to increase our partnership with Arsenal to new heights by securing this landmark naming rights below which the membership’s coaching floor might be renamed Sobha Realty Coaching Centre.
“The settlement highlights our steadfast dedication in the direction of selling excellence in each actual property and sports activities, because it paves new paths of improvement for each Sobha Realty and Arsenal. Because the first-ever naming rights associate of Arsenal’s coaching floor, we search to leverage our intensive expertise within the discipline of actual property improvement to create a really perfect atmosphere for gamers and employees. The partnership exemplifies our strong business technique and efforts to determine a stronger presence in worldwide markets.”
Arsenal and Sobha Realty first got here collectively in September 2023 with the posh developer securing naming rights to The WM Membership – a premium match day hospitality suite at Emirates Stadium – which has since been redesigned and is now referred to as ‘The WM Membership, Introduced by Sobha.’
Sobha Realty branding has additionally featured at males’s and girls’s dwelling fixtures at Emirates Stadium and Meadow Park for the reason that launch of the partnership, supporting the property developer’s ambitions to develop their model within the UK, United States and world wide.
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