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The 2024 WARC Media 100 rankings present that Asia-Pacific has made a notable affect up to now 12 months.
‘Telephone It In’ by PHD Auckland / Colenso BBDO Auckland for Skinny led the cost by clinching the number-one spot, adopted by different important entries reminiscent of ‘Thumbstopping Magnificence Biases’ by Mindshare Mumbai for Dove and ‘The Lacking Chapter’ by EssenceMediacom Mumbai for Whisper, which ranked fifth and eighth respectively.
‘Telephone It In’ emerged as a groundbreaking marketing campaign because it leveraged an out-of-home method that doubled as a radio marketing campaign, encouraging public participation in advert creation. This modern technique uniquely engaged audiences and considerably amplified the model’s message, setting a brand new benchmark for media campaigns.
Within the company rankings, PHD New Zealand made a formidable debut in second place. Wavemaker Mumbai maintained its robust efficiency by holding onto the fourth place, whereas Mindshare Mumbai rose from eighth to fifth.
The community rankings noticed PHD Worldwide ascend to the highest, marking its first time because the highest-ranked community. Mindshare Worldwide and EssenceMediacom additionally made important strides, securing the second and third spots.
WPP continued its dominance within the holding-company class, sustaining the highest place for the seventh consecutive 12 months.
Dove stood out because the best-performing model, with its campaigns targeted on difficult conventional magnificence requirements. Skinny by Spark New Zealand additionally made a notable entry in fourth place.
Unilever retained its title as the highest advertiser, a place it has held for 5 consecutive years.
Globally, the USA remained essentially the most awarded nation for media, with the UK and India following carefully behind.
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