Sales slump at Superdry in ‘challenging’ trading environment

Julian Dunkerton, the founder and CEO, mentioned: “The unseasonal climate via the early autumn led to a delayed uptake of our Autumn/Winter vary and this impacted gross sales within the first half of the yr. While we’ve seen modest indicators of enchancment via the latest spell of colder climate, present buying and selling has remained difficult, and that is mirrored within the weaker than anticipated enterprise efficiency. The operational progress we’ve made within the first half has been extra encouraging with the IP sale for the South Asian area and powerful progress on our price effectivity programme.”