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Omnicom Media Group (OMG) company PHD China has efficiently maintained its place because the media company of report (AOR) for SAIC Volkswagen. The reappointment follows a month-long aggressive public tender that noticed participation from worldwide businesses together with GroupM, Publicis, IPG Mediabrands, in addition to three native businesses, in line with a reputable supply near the pitch.
Initially set as a three-year dedication from 2020, Marketing campaign revealed in the course of the appointment that sources pegged the whole account billings as much as US$850 million. Initially chargeable for full media planning and shopping for duties for Volkswagen and Skoda manufacturers produced in mainland China below the three way partnership of Volkswagen Group and SAIC Motor, PHD broadened its obligations in Could 2021 to incorporate Audi. This growth got here with an estimated extra billing of roughly US$200 million.
The collaboration between PHD and SAIC Volkswagen will proceed to be marked by a give attention to media consultancy and planning companies. These companies span media technique growth, market insights, information evaluation, and media shopping for.
Talking of the renewal, Joey Zhao, CEO of PHD China highlighted the partnership’s success over the latest years, attributing it to joint efforts in navigating an intricate media surroundings.
“The choice affirms the profitable partnership that PHD and SAIC Volkswagen have constructed over the previous three years, as we’ve got labored collectively to drive model progress in an more and more complicated media panorama and client market,” stated Zhao. “As SAIC Volkswagen continues to maneuver full throttle into the electrical automobile race, PHD will proceed to supply the data-driven insights and revolutionary options that flip advertising and marketing complexity into enterprise alternative.”
Claudine Kwek, CEO of OMG China additionally expressed gratitude for SAIC Volkswagen’s renewed belief and underscored PHD’s dedication to innovation, creativity, and collaboration.
PHD’s contributions to SAIC Volkswagen have been recognised by Effie Better China and the ROI Awards. These accolades have been according to PHD’s experience in multi-channel advertising and marketing, efficiency advertising and marketing, and data-driven options.
This retention follows PHD’s wins with Grupo Bimbo and China UnionPay, and the protection of the HP account, which extends a 15-year relationship with the model.
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