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One of Trump’s Oldest Tactics in Business and Politics: I’m Rubber. You’re Glue.

January 10, 2024
in Politics
Reading Time: 7 mins read
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Days earlier than the Iowa caucuses, former President Donald J. Trump is showing twice in courtroom this week — on Tuesday in Washington and Thursday in New York.

He was not required to attend both listening to. However advisers say he believes the courtroom appearances dramatize what’s quick turning into a central theme of his marketing campaign: that President Biden — who’s describing the seemingly Republican nominee as a peril to the nation — is the true risk to American democracy.

Mr. Trump’s declare is essentially the most outlandish and baseless model of a tactic he has used all through his life in enterprise and politics. Each time he’s accused of one thing — it doesn’t matter what that one thing is — he responds by accusing his opponent of that precise factor. The thought is much less to argue that Mr. Trump is clear than to counsel that everybody else is soiled.

It’s an impulse greater than a technique. However in Mr. Trump’s campaigns, that impulse has generally aligned together with his political pursuits. By this mind-set, the extra cynical voters develop into, the extra seemingly they’re to throw their palms within the air, declare, “They’re all the identical” and begin evaluating the 2 candidates on points the marketing campaign sees as favorable to Mr. Trump, just like the economic system and immigration.

His flattening ethical relativism has undergirded his strategy to just about each aspect of American public life, together with democracy.

In 2017, when the Fox Information host Invoice O’Reilly described President Vladimir Putin of Russia as a “killer,” Mr. Trump responded that there have been “loads of killers,” including, “Effectively, you assume our nation is so harmless?”

And within the 2016 marketing campaign, Mr. Trump utilized the “I’m rubber, you’re glue” strategy to a variety of vulnerabilities.

When Mr. Trump was described by voters as racist in polls after, amongst different issues, he described undocumented immigrants from Mexico as “rapists,” he claimed that his rival, Hillary Clinton, was the true “bigot.”

When Mrs. Clinton prompt he was temperamentally unfit to be entrusted with the nation’s nuclear codes, Mr. Trump declared her “set off comfortable” and “very unstable.”

When Mrs. Clinton known as Mr. Trump a “puppet” of Mr. Putin throughout one in every of their basic election debates, Mr. Trump interrupted: “No puppet. You’re the puppet.”

A spokesman for Mr. Trump didn’t reply to requests for remark.

For years, Mr. Trump championed and breathed life into the beforehand fringe “birther” motion that falsely claimed Barack Obama had been born in Kenya and was subsequently an illegitimate president. When he lastly renounced the conspiracy idea out of political expediency shortly earlier than Election Day in 2016, he falsely claimed that it was Mrs. Clinton who had began attacking the primary Black president with that assertion.

Senator Ted Cruz of Texas — “Lyin’ Ted,” Mr. Trump had dubbed him — was a sufferer of this Trumpian tactic within the 2016 Republican presidential primaries at a time when Mr. Trump was being known as out for nearly fixed falsehoods. Mr. Cruz as soon as summarized the injustice in a match of indignation, saying of Mr. Trump: “He lies — virtually each phrase that comes out of his mouth. And in a sample that I believe is straight out of a psychology textbook, his response is to accuse all people else of mendacity.”

Now, Mr. Trump is repurposing his favored software to neutralize what many see as his worst offense in public life and biggest political vulnerability within the 2024 marketing campaign: his efforts, after he misplaced the 2020 election, to disrupt the peaceable switch of energy and stay in workplace.

And his marketing campaign equipment has kicked into gear together with him, as he baselessly claims Mr. Biden is stage-managing the investigations and authorized motion towards him. Mr. Trump’s advisers have coined a slogan: “Biden Towards Democracy.” The acronym: BAD.

Steve Bannon, Mr. Trump’s former chief strategist, mentioned he thought his onetime consumer was on to one thing. Mr. Trump is now combating Mr. Biden over a problem that many Republican consultants and elected officers had hoped he would keep away from. They’d good cause, on condition that candidates selling election denial and conspiracy theories in regards to the Jan. 6, 2021, assault on the Capitol value their get together winnable races within the 2022 midterm elections.

Mr. Bannon sees it otherwise.

“Should you can battle Biden nearly to a draw on this, which I believe you may, it’s over,” Mr. Bannon mentioned in an interview, referring to the imperiling of American democracy. “He’s obtained nothing else he can pitch. That is his foremost factor.”

Mr. Bannon added, “If Biden needs to battle there, about democracy and all this type of ephemeral stuff, Trump will go there in a second.”

It was Mr. Bannon who pushed for Mr. Trump to “go on offense” after a tape leaked of him boasting to the TV host Billy Bush about grabbing girls’s genitals. Mr. Bannon helped prepare for 3 girls who had accused former President Invoice Clinton of sexual harassment or assault to affix Mr. Trump at a information convention shortly earlier than a debate with Mrs. Clinton. It created a disorienting impact at a second of acute vulnerability for Mr. Trump.

“You’ve obtained to recollect one thing,” Mr. Bannon mentioned of the Trump marketing campaign’s “Biden Towards Democracy” gambit. “That is the entire cause he’s truly operating: to say he believes that, burned into his soul, is the 2020 election was stolen, and that Jan. 6 was a setup by the F.B.I.”

It’s unclear whether or not Mr. Trump truly believes that Jan. 6 was orchestrated by the “deep state.” His explanations of that day have shifted opportunistically, and he was a relative latecomer to the baseless far-right conspiracy idea that the Capitol riot was an inside job by the F.B.I.

Mr. Trump has additionally sought to muddy the waters on voter issues about corruption, by making an attempt, alongside together with his allies, to neutralize his liabilities on that entrance by attacking Mr. Biden’s son, Hunter, for overseas moneymaking whereas his father was vice chairman.

However a few of Mr. Trump’s advisers assume there’s much less to realize from the Hunter Biden angle than from the “Biden Towards Democracy” theme. They acknowledge that Hunter Biden shouldn’t be the president and doubt the problem will transfer voters considerably with out the emergence of a connection to the president robust sufficient to persuade Senate Republicans who stay skeptical that there’s a foundation for impeachment.

Mr. Trump has additionally privately expressed concern about overplaying private assaults on the president’s son to such an extent that they backfire and make Mr. Biden seem like a caring father, in response to an individual who has heard Mr. Trump make these remarks.

In a 2020 basic election debate, Mr. Trump made such an error, when he mocked Hunter Biden’s previous drug use, prompting a humanizing response from Mr. Biden: “My son, like lots of people, like lots of people at dwelling, had a drug drawback. He’s overtaken it. He’s fastened it. He’s labored on it. And I’m pleased with him.”

Mr. Trump and his advisers are hoping to do greater than paper over his liabilities associated to his election lies and the violent assault on the Capitol, which Democrats are assured stay deeply troubling to a majority of voters. They hope they will persuade voters that Mr. Biden is definitely the issue.

Voter attitudes associated to Mr. Biden have shifted as Mr. Trump has tried to counsel that efforts to carry Mr. Trump accountable for his actions are a risk to democracy. In an October 2022 New York Instances/Siena Faculty ballot, amongst voters who mentioned democracy was underneath risk, 45 % noticed Mr. Trump as a serious risk to democracy, in contrast with 38 % who mentioned the identical about Mr. Biden. The hole was even wider amongst impartial voters, who have been 14 proportion factors extra more likely to see Mr. Trump as such a risk.

However Mr. Trump’s rhetoric appears to have already altered public opinion, even earlier than the marketing campaign deployed his new slogan. In one other more moderen survey, 57 % of People mentioned Mr. Trump’s re-election would pose a risk to democracy, and 53 % mentioned the identical of Mr. Biden, in response to an August 2023 ballot by the Public Faith Analysis Institute. Amongst impartial voters, practically equivalent shares thought both candidate could be a risk to democracy.

The repetition that Mr. Trump has used constantly in his public speeches is a core a part of his strategy.

“If folks assume he’s inconsistent on message, he ain’t inconsistent on this message,” Mr. Bannon mentioned of Mr. Trump’s effort to model Mr. Biden as the actual risk to democracy. “Return and simply have a look at how he kilos it. Wash, rinse, repeat. Wash, rinse, repeat. It’s very highly effective.”

David Axelrod, a former high adviser to Mr. Obama, mentioned polling indicated Mr. Trump had “made headway together with his base on this challenge.” However a basic election, he mentioned, is a “more durable” race to persuade people who his lies about Jan. 6, 2021, are true.

It’s “one of many causes he’s so determined to push the Jan. 6 trial previous the election,” Mr. Axelrod mentioned of the federal indictment charging Mr. Trump with conspiracy to defraud the USA.

“A parade of witnesses, together with his personal high aides, White Home attorneys and advisers, testifying, adopted by a responsible verdict, would harm him outdoors the bottom,” Mr. Axelrod mentioned.

Ruth Igielnik contributed reporting.

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