Mohammed bin Rashid launches 4th season of ‘World’s Coolest Winter Campaign’

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched at present the 4th season of the “World’s Coolest Winter Marketing campaign”, to additional help the tourism sector in keeping with the UAE’s home tourism technique launched in 2020 to advertise home tourism.

His Highness Sheikh Mohammed bin Rashid mentioned, “At this time, the UAE launches a brand new season of the annual nationwide tourism marketing campaign, the ‘World’s Coolest Winter Marketing campaign’. The UAE is witnessing a rising vacationer move as a consequence of its lovely climate, pure assets, architectural treasures, cultural landmarks, and above all its form and hospitable individuals.”

His Highness Sheikh Mohammed bin Rashid added, “The nationwide tourism sector witnesses an annual development. Our aim is to extend the sector’s contribution to GPD to achieve 450 billion dirhams by 2031.”

The “World’s Coolest Winter Marketing campaign” comes this 12 months underneath the slogan “Unforgettable Tales”, and consists of numerous programmes, occasions and actions. The marketing campaign goals to help home tourism everywhere in the UAE, along with attracting vacationers from everywhere in the world to get pleasure from the great thing about the winter season within the UAE and its touristic treasures.

Optimistic Outcomes

In its third season, the marketing campaign achieved constructive outcomes, the variety of vacationers reached 1.4 million, a rise of 8 p.c in comparison with the second version. The marketing campaign’s content material reached 190 million individuals everywhere in the world, in the meantime the variety of views was 159 million.

The “World’s Coolest Winter Marketing campaign” goals to focus on the important thing tourism points of interest in every emirate of the nation, along with offering full help to guests, with an agenda filled with occasions and actions.

Tourism Outcomes

Abdullah bin Touq Al Marri, Minister of Financial system and Chairman of the Emirates Tourism Council, mentioned, “The ‘World’s Coolest Winter Marketing campaign’ contributes to the efforts made everywhere in the nation to additional help the inbound and outbound tourism sectors and to attain extra accomplishments to cement the UAE place as the highest tourism vacation spot regionally and globally”.

He added, “The UAE tourism sector witnessed excessive efficiency and was capable of outperforms many worldwide tourism markets”.

The UAE tourism sector achieved promising efficiency, because the revenues of resort institutions elevated to AED32.2 billion from January to September 2023, a development fee of 27 p.c in comparison with the identical interval in 2022. The variety of friends in resort institutions reached 20.2 million friends throughout the identical interval, a development of 12 p.c in comparison with the identical interval in 2022. The resort occupancy fee reached 75 p.c through the first 9 months of final 12 months, a development fee of 6 p.c in comparison with the identical interval of 2022.

Various Tourism Merchandise

The UAE provides a various tourism product. The eco-tourism is witnessing a outstanding development as a consequence of pure websites, oases and mountains that flip right into a inexperienced paradise within the winter. The nation can be well-known for desert tourism, which provides guests the chance to get pleasure from many leisure actions within the deserts, comparable to safari journeys.

The cultural and heritage tourism sector advantages from the assorted historic and heritage websites and museums. The seashore tourism sector can be witnessing a rising momentum.

The UAE mountains provide broad choices comparable to climbing, mountain climbing, and mountain biking. The journey tourism comparable to diving, and skydiving is rising quickly as effectively.

Procuring tourism is likely one of the most well-known kinds of tourism within the UAE, the nation organises repeatedly procuring festivals, along with its world-class procuring centres.

Comply with Emirates 24|7 on Google Information.