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Mercedes-Benz and Dubai’s Binghatti Unveil Branded Residences

February 4, 2024
in Middle East
Reading Time: 5 mins read
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Signing Ceremony of Mercedes-Benz Places | Binghatti

Mercedes-Benz reveals new real-estate model known as Mercedes-Benz Locations.
Enterprise with Dubai-based builders Binghatti to create Mercedes-Benz Locations | Binghatti in Downtown Dubai with unobstructed views of the Burj Khalifa.
Mercedes-Benz Locations is shaping fascinating dwelling areas and creating communities for individuals searching for extraordinary model moments and superior mobility options.

On the Meydan Lodge in Dubai, Mercedes-Benz revealed Mercedes-Benz Locations | Binghatti – a brand new state-of-the-art enterprise to merge the worlds of automotive and structure. The mission breaks floor in Dubai this 12 months when Mercedes-Benz joins forces with native real-estate developer Binghatti Properties to start building of Mercedes-Benz Locations | Binghatti. This may take the type of a 65-storey residential tower that may ship a holistic, linked, and fascinating luxurious dwelling expertise.

“By launching Mercedes-Benz Locations in Dubai, we’re breaking new floor by seamlessly integrating the world of Mercedes-Benz into the dwelling environments of our prospects and prospects. Our collaboration with Binghatti Properties unites experience and belief, pioneering a real-estate expertise that embodies our shared ardour for innovation.” Britta Seeger, Member of the Board of Administration of Mercedes-Benz Group AG, Advertising and marketing & Gross sales.

Luxurious dwelling and progressive mobility – the artwork of constructing a curated residential expertise

On the coronary heart of the Mercedes-Benz Locations proposition is the creation of a very distinctive dwelling area that may drive fascination and want. Will probably be a holistic ecosystem that may adapt to the wants of its residents and friends by offering entry to a variety of customer-centric dwelling options. Because of this, the residences will showcase mixed-use services comprising of eating places, sports activities & wellness zones, lounges, non-automotive retail, exhibition areas, and parking. For detailed data and proposals, please contact Sterling Capital Actual Property.

Mercedes-Benz Locations, at the side of native Mercedes-Benz subsidiaries, builders, and third-party suppliers, will ship a spectrum of superior and progressive mobility options. These will embrace EV charging, good mobility apps, ride-hailing, bike and scooter sharing, chauffeur companies and automatic valet parking. Added collectively, these options will set new requirements for clever and luxurious dwelling by providing individualised houses which are unmistakably “Mercedes-Benz”. 

“We’re profoundly excited to be working with Mercedes-Benz to develop the brand new Mercedes-Benz Locations in Dubai. Our purpose is to create an unmatched expertise of dwelling for residents and friends from everywhere in the world. Mercedes-Benz Locations will seize the spirit of elevated dwelling that’s inherent inside the Binghatti model id, creating an iconic mission manifesting timeless design and class.” Muhammad BinGhatti, CEO, Binghatti Properties.

From automotive to structure – translating the design philosophy of Sensual Purity Mercedes-Benz Locations | Binghatti is characterised by its distinctive elliptical exterior, harking back to the flowing strains on a bunch of ultra-modern Mercedes-Benz vehicles. These embrace the futuristic VISION EQXX, the high-performance Imaginative and prescient One-Eleven and the Idea CLA Class unveiled at IAA Mobility 2023. Rising to 341 metres (1,118 toes), the hyper-tower is situated within the coronary heart of town with uninterrupted views of the world-famous Burj Khalifa, within the prime location of Downtown Dubai.

“Iconic design is what we’re striving for. We wish to create one thing that stands out and makes a robust assertion. That is what we’ve completed for Mercedes-Benz Locations in Dubai. We’ve taken our distinctive design philosophy of Sensual Purity past automotive and formed an iconic landmark. It appears to be like very completely different, distinctive, and futuristic and will probably be related to the design, know-how, and luxurious attraction which are logos of each Mercedes-Benz.” Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG

Design particulars – the important thing sections of the tower

Mercedes-Benz Locations | Binghatti compromises a group of 150 residences, consisting of a rigorously balanced choice of two- to four-bedroom models and 5 penthouses. Every residence has been meticulously crafted to accentuate the fascinating model expertise. The tower consists of three most important components, beginning with the core and its horizontal structuring of the balconies. The second is the adjoining lamella construction with its dynamic strains. It encompasses your complete quantity of the tower like a body, and thus contributes to the general look of the constructing. The third aspect is the closed southern façade, which is characterised by its cladding. Its visually placing design isn’t solely purposeful but additionally a big contributor to the tower’s total id. Not solely does the cladding present shading from the height summer season solar, it additionally contributes to the constructing’s vitality effectivity by the combination of photovoltaics. Beneficiant floor-to-ceiling glazing permits the inside and exterior to merge right into a single entity, creating an area that seamlessly melds structure and nature. Lastly, the constructing options the highest-quality parts, igniting a minimalistic but welcoming really feel that’s each trendy and timeless. For Mercedes-Benz, the objective has been to create balanced proportions by clear graphics, fairly than by addition of disparate design options. Utilizing strategically positioned components that lend each optical “surprises” in addition to purposeful components, the design of Mercedes-Benz Locations | Binghatti will present a novel dwelling expertise for residents. 

Bird_Eye_View of Mercedes-Benz Places | Binghatti

It’s all within the title – the function of branded actual property

The engagement of Mercedes-Benz in branded actual property is consistent with the corporate’s dedication to offering holistic model experiences. By transferring into branded actual property, Mercedes-Benz is pursuing its imaginative and prescient of tomorrow’s mobility past automotive. It additionally goes past merely connecting individuals and locations to creating completely new ones. Beginning with Mercedes-Benz Locations in Dubai, branded residences of this kind will allow the corporate to create further touchpoints for its prospects. Mercedes-Benz Locations | Binghatti may even present traders with a way of safety and belief within the high quality of the residences and companies obtainable.

“The creation of this distinctive dwelling area in Dubai is a celebration of the evolution and heritage of each manufacturers. Working collectively, we’ll create one thing exceptional – a classy dwelling area that mixes iconic design, emotion, and innovation into an exceptional architectural type.” Muhammad BinGhatti, CEO, Binghatti Properties.

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Tags: BinghattiBinghatti PropertiesBrandedBranded ResidencesDubai ProjectsDUBAISLuxury ApartmentsMercedesBenzResidencesSkyscrapersUnveil
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