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Pocky has registered the largest improve in promoting consciousness in Singapore for the month of December of all of the manufacturers we monitor available in the market. Information from YouGov BrandIndex, which tracks shopper perceptions towards manufacturers each day worldwide, exhibits that Advert Consciousness of the biscuits sticks model noticed an uplift of seven.4 share factors over the 4 weeks.
The Glico-owned label, which is distributed in Singapore by First Meals Industries Pte Ltd, just lately promoted its restricted version Prosperity Present Field, which comprises 10 biscuit packs in numerous flavours and a dragons and ladders board recreation, forward of the Lunar New Yr season.
In accordance with information from YouGov BrandIndex, Pocky’s Advert Consciousness rating rose from a low of 5% on 26 December to a excessive of 12.4% by 25 January. Advert Consciousness is a BrandIndex metric that measures the share of people that have seen an advert from a selected model within the earlier two weeks.
Moreover, Meta’s social media platform, Fb, recorded a 7.2-point soar in Advert Consciousness from 14.9% on 29 December to 22.1% by 23 January, whereas sports activities attire retailer Nike noticed its Advert Consciousness climb 7 factors from 19% on 31 December to 26% by 25 January.
Methodology: YouGov BrandIndex collects information on 1000’s of manufacturers each day. A model’s Advert Consciousness rating relies on the query: “Which of the next shopper manufacturers have you ever seen an commercial for up to now two weeks?” (% Sure). Information from surveys of adults aged 18 years and above residing in Singapore from 26 December to 25 January 2024. Advert Consciousness scores are based mostly on a four-week transferring common. The rating change for every model is calculated by taking the distinction between the very best and lowest scoring days inside the interval.
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