[ad_1]
MixCare Well being CEO & Co-Founder Alex Wong (left) at an occasion
Based in 2020, Hong Kong-based digital well being and wellness platform MixCare Well being has made vital milestones that embody serving greater than 100,000 end-users by way of 25 purchasers, together with main Hong Kong employers corresponding to PwC, HKBN and Manpower, and insurers together with China Life, AXA, Chubb Life, OneDegree and Blue.
“Up to now 12 months, we’ve had vital success in rising the potential finish person base by signing agreements with main employers and insurance coverage firms who need to supply our particular person well being and wellness companies to their policyholders. We’re at all times humbled by how these main names will place their belief in a younger firm corresponding to ourselves to help them with an answer,” explains Alex Wong, CEO and Co-Founder at MixCare Well being, in an e-mail interview with e27.
Geared toward corporates and insurers, the MixCare Well being platform connects workers and policyholders with the companies they should stay a greater, more healthy life. This 12 months, the corporate plans to broaden into Southeast Asia (SEA).
“Now we have had sturdy curiosity from insurers who need to do extra in preventive care and enhance engagement with policyholders and potential clients. Then, in flip, curiosity from policyholders who need to stay more healthy lives reasonably than get sick, because it means they should make a declare. Our platform is a good answer for each,” Wong says.
“The insurers themselves might not need to construct and preserve such an unlimited community of companies. It’s costly, not simply on the expertise entrance, but additionally you want a cross-regional staff to handle the platform. We resolve all of that for them by offering a scalable answer that’s simple to combine into their current tech stack and meets their inside necessities. For instance, we may ship entry to HKBN in lower than one month and launch section one with a regional insurer in two months.”
Additionally Learn: AI-powered insurtech startup Sunday acquires KSK Insurance coverage Indonesia
“Moreover, via our platform, we even have entry to many nameless end-user knowledge factors that our analytics can flip into significant insights that assist insurers and employers construct engagement plans with their stakeholders.”
In its enlargement to SEA, MixCare Well being desires to concentrate on Thailand and Singapore, adopted by Malaysia and the Philippines. Firms have approached the corporate to duplicate its partnership mannequin in Hong Kong; it has additionally employed a rustic supervisor in Thailand.
“We imagine there’s a complete serviceable, obtainable market of US$1 billion for MixCare to intention for throughout the broader Asian area – that features Hong Kong, South Korea and in addition our goal markets in SEA,” Wong explains. “Our answer is confirmed and scalable, and we have now already proven that we will companion successfully, so we’re excited to pursue our development technique.”
The MixCare Well being platform
When requested about insights they will share concerning the SEA market, Wong says that whereas the COVID-19 pandemic is taken into account over in lots of areas, it has elevated consciousness of well being and wellbeing. It additionally highlights the urgency of digital transformation.
“In every of those markets, you’ve gotten tech-savvy populations utilizing their gadgets to search for new options to assist them stay more healthy lives. In addition they need selection, so one particular person might have short-term psychological well being help to assist them via a specific wrestle, whereas one other might profit from acupuncture therapy for muscle ache,” Wong says.
“Well being and life insurers want to construct ecosystems to satisfy that want, and employers are additionally trying to leverage these companies to assist them retain their expertise. That’s creating an important alternative for MixCare Well being and our platform.”
Additionally Learn: Why the digital ecosystem is vital to remodeling the insurance coverage business
Past the enlargement
Aside from its enlargement plan to SEA, MixCare Well being additionally goals to proceed rising in its dwelling market in Hong Kong. Aside from including extra enterprise companions, it additionally desires to lift funding to help its development.
“Concerning our expertise, we’re adopting generative AI expertise to streamline inside operations and customer support. We’re additionally utilising the wellness and medical knowledge we accumulate to offer extra data-driven well being suggestions and insights to end-users, insurers and employers,” Wong says.
“We’ve achieved rather a lot in our first three years, and we count on that urge for food for our companies will proceed to develop.”
—
Picture Credit score: MixCare Well being
The put up Inside MixCare Well being’s enlargement plan: Seizing a US$1B alternative in Asia appeared first on e27.
[ad_2]
Source link
