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Mercedes-Benz launches the brand new actual property model referred to as Mercedes-Benz Locations
The automotive model ventures with Dubai-based builders Binghatti to create a luxurious residential tower in Downtown Dubai
The Mercedes-Benz design philosophy which captures Sensual Purity performs a key position within the general aesthetic idea
Binghatti Properties, one among Dubai’s largest actual property growth firms, and Mercedes-Benz, luxurious automotive firm, announce the reveal of a groundbreaking mission – Mercedes-Benz Locations | Binghatti. Introduced collectively by a shared ardour for iconic design and innovation, this partnership merges the world of actual property and automotive excellence to set new requirements in luxurious design and dwelling.
The brand new real-estate icon can be constructed within the coronary heart of Dubai’s Downtown, surrounded by a few of Dubai’s most outstanding landmarks, together with the Dubai Mall, and with unobstructed views of the Burj Khalifa. Rising to a towering peak of 341 metres and 65 storeys, Mercedes-Benz Locations in Dubai stands as an architectural masterpiece that redefines the skyline of Downtown.
Muhammad BinGhatti, CEO of Binghatti, shared: “We’re profoundly excited to be working alongside Mercedes-Benz – a really iconic title – to develop the primary Mercedes-Benz branded luxurious residence on this planet. Mercedes-Benz Locations in Dubai will not be merely a real-estate growth; it can additionally place neighborhood and mobility at its core, setting a brand new benchmark for clever dwelling.”
Binghatti and Mercedes-Benz have been defining the small print on this mission for over a 12 months. Throughout this time, the principle focus has been on making a customer-centred strategy that locations the wants of future residents on the forefront of the expertise. The Mercedes-Benz design philosophy revolving round Sensual Purity is a driving pressure behind the mission’s structure, creating timeless and delightful areas in an oasis of serenity and purity. By combining good house applied sciences with clever mobility options, Mercedes-Benz Locations Dubai goals to redefine consolation and comfort in a contemporary dwelling area.
Britta Seeger, Member of the Board of Administration Mercedes-Benz Group AG, Advertising and marketing & Gross sales shared: “With Mercedes-Benz Locations in Dubai, we’re going past automotive to create excellent model moments. With their a few years of expertise in real-estate growth, Binghatti is the best associate for us. Our purpose with our first branded, actual property residential tower is to create new, fascinating grounds that inherit our model’s DNA and provides our clients a spot to reach, unwind and are available house to.”
As Binghatti and Mercedes-Benz associate on the automotive model’s first real-estate branded mission, Mercedes-Benz Locations in Dubai emerges as a logo of excellence, innovation, and a timeless presence of luxurious dwelling. The collaboration will begin with a launch occasion in Dubai on January 24, 2024, the place additional particulars in regards to the mission can be introduced.
For additional details about this mission, please electronic mail right here.
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