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Charlotte Tilbury is rushing into the sports activities world.
The sweetness model, identified for cult favourite merchandise just like the Hollywood Flawless Filter and Magnificence Highlighter Wand, introduced a brand new partnership with the all-female F1 Academy Friday.
The deal marks Charlotte Tilbury’s first foray into the world of motorsport, and the primary time a magnificence model has sponsored the Formulation 1 junior sequence, which can see 15 younger feminine drivers compete at seven races throughout three continents this yr.
“We’re standing proudly behind the unimaginable younger ladies making waves within the fast-paced world of Formulation 1,” Charlotte Tilbury stated Friday.
“Motorsport has an enormous feminine following, and the drivers of F1 Academy are already increasingrepresentation and variety within the sport,” she added.
“With this partnership, we’ll use our international platform to raise this new era of fearless younger feminine drivers, and open up the historically male-dominated world of motorsport to much more gifted younger ladies.”
French driver Lola Lovinfosse will sport a Charlotte Tilbury racing swimsuit and helmet whereas driving a Rodin Motorsport automobile wrapped within the firm’s signature Scorching Lips branding.
Lovinfosse, 18, completed tenth within the 2023 championship, which was the inaugural yr of the sequence.
It adopted a 2022 Reuters report, which famous that ladies made up round 40% of F1 viewership, an 8% improve from 2017.
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F1 Academy boss Susie Wolff added, “We’re on a mission to remodel entry to our sport, have a good time trailblazing feminine pioneers in our business, and encourage a brand new era of younger ladies.”
“Our message to them is straightforward: dare to dream.”
The class was created to develop younger feminine drivers with desires of racing towards the likes of Lewis Hamilton and Daniel Ricciardo in Formulation 1.
It supplies the 15 athletes with entry to trace time and help with technical, bodily, andmental preparations wanted to compete on the highest stage in motorsport.
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