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A Last-Minute Trip to What May Be the Priciest Super Bowl Ever: Around $9,859 Per Person

February 8, 2024
in Sports
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So that you need to go to the Tremendous Bowl this weekend. Even for non-football followers, this yr’s spectacle {of professional} sports activities and over-the-top leisure — in Las Vegas, no much less — may very well be onerous to withstand.

A few of the greatest gamers of their era, like Nick Bosa, Patrick Mahomes and Travis Kelce, will take the sector when the San Francisco 49ers and the Kansas Metropolis Chiefs meet on Sunday. Off the sector, town will likely be filled with celebrities, together with Usher (the halftime headliner), Luke Combs, Adele and Wu-Tang Clan — and people are simply the weekend’s scheduled performers. So many individuals are anticipated this weekend, confirmed Monika Bertaki, the chief advertising officer at Harry Reid Worldwide Airport, that no airplane parking spots can be found at Harry Reid, North Las Vegas or Henderson Government Airports. It’s going to be a celebration.

In case you can afford to go, that’s. Contemplating the price of flights, lodging, assorted journey bills and entry into Allegiant Stadium, Tremendous Bowl LVIII could also be the costliest to attend.

As of Tuesday, individuals had been paying a median of $8,776 per ticket, in line with knowledge from the ticket market Vivid Seats, hundreds of {dollars} greater than most up-to-date Tremendous Bowl matchups. Driving the demand are various components, together with the opportunity of Taylor Swift attending, the stadium being one of many Nationwide Soccer League’s smallest by way of capability and Las Vegas internet hosting its first Tremendous Bowl.

“Costs go up and down for Tremendous Bowls, however they will be traditionally excessive for this one,” mentioned Malcolm Robinson, proprietor of Houston Ticket Brokers, the place tickets are going for greater than $8,000.

For this yr’s occasion, he mentioned, “billionaires are going to have hassle parking their planes.”

Wish to be a part of this crowd? Let’s run the numbers.

Say you reside in Houston and need to arrive in Las Vegas on Saturday, Feb. 10, the day earlier than the large recreation, and depart on Monday, Feb. 12, the subsequent day. You’re not alone; carriers like American Airways, Southwest Airways and United Airways have added home flights to fulfill demand. That hasn’t helped the fee: Airfare remains to be considerably costlier than a standard weekend to Las Vegas — about 112 % larger in contrast with the identical weekend final yr, in line with knowledge from Priceline, a web-based journey company.

On Tuesday, a web-based search confirmed that one of many most cost-effective flights out there from Houston was a nondirect, round-trip ticket from George Bush Intercontinental Airport on Spirit Airways to Harry Reid Airport, for $563 (together with taxes, however with out baggage).

Although Las Vegas doesn’t lack resort rooms — it has some 151,000, in line with town’s Conference and Guests Authority — bookings and costs have additionally surged. The reserving web site Trivago experiences a 140 % improve in Vegas resort costs for February, in contrast with the identical month final yr, and Priceline estimates the common price of 1 evening in a Vegas resort room is $376 — which might come out to $752.

Nonetheless, a reserving discovered on Tuesday for 2 nights in an Prolonged Keep America resort room, practically two and half miles from the Las Vegas Strip, began at $498.

Utilizing a ride-hailing app to get to and from the airports in Houston and Las Vegas might price about $40 every manner, in line with the Uber estimator device. Realistically, these costs will likely be surging in Las Vegas, so spherical as much as $200 (for those who’re fortunate). And also you’ll must get out of your Prolonged Keep room to the stadium and again, throughout peak surge — that might deliver all floor transportation prices to a minimal of round $300.

You must eat, and a few native web sites estimate — primarily based on a visitor-profile report compiled in 2021 for the Conference and Guests Authority — that vacationers pay about $125 per day to eat at midrange eating places, so tack on an extra $250.

Now, about that ticket …

Add it up, and your recreation day weekend is clocking in at $1,611 for one of many most cost-effective journey itineraries potential. And this excludes alcohol, playing and the precise recreation ticket.

Mr. Robinson, of Houston Ticket Brokers, mentioned that a part of the rationale for the excessive ticket costs is how the stadium’s seating is organized. “Allegiant Stadium has a number of V.I.P. areas — tables on the sector, suites, membership areas — so all of them fetch a premium, and that makes it somewhat completely different from different Tremendous Bowls. Low-cost seats simply weren’t created in that stadium.”

And the attraction of the host metropolis itself might also issue within the surging ticket prices.

“Folks usually journey to Vegas for the Tremendous Bowl — even when the Tremendous Bowl isn’t in Vegas — simply to gamble and watch the sport,” he mentioned. “Las Vegas is a vacation spot for the Tremendous Bowl yearly.”

Different ticket sellers are seeing the same soar. A Tuesday search on Ticketmaster for the most affordable single ticket turned up a $6,800 seat. Don’t neglect the charges — after a humble $3 processing price and a rare $1,445 service price, the whole worth is $8,248.

On TickPick, a web-based ticket market, the common buy worth of Tremendous Bowl tickets listed is $9,835 after charges, 70 % dearer than final yr’s common worth of $5,795. The biggest buy to date on TickPick was for six tickets (in Part 336) for $14,810 every, or $88,860 complete, in line with the corporate.

“We count on transaction exercise to extend additional because the week progresses,” mentioned Brett Goldberg, co-chief govt at TickPick. “Once you deliver one of many largest sporting occasions within the U.S. to one in all its most iconic cities, it’s finally going to have an effect on ticket costs no matter who’s taking part in.”

Add it up, and no matter how a lot cash a traveler saves staying off the Strip, a two-night journey to Tremendous Bowl LVIII might price a minimal of about $9,859 for one particular person. One thing to chew on as you microwave that popcorn and sit again in your sofa to observe the large recreation — from residence.

Comply with New York Occasions Journey on Instagram and join our weekly Journey Dispatch e-newsletter to get professional tips about touring smarter and inspiration on your subsequent trip. Dreaming up a future getaway or simply armchair touring? Take a look at our 52 Locations to Go in 2024.

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