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Mars Wrigley India has introduced the appointment of Nikhil Rao as chief advertising and marketing officer.
Rao can be answerable for heading the model’s strategic initiatives and directing the end-to-end execution of Mars Wrigley’s portfolio technique in India.
He can be based mostly in Gurugram and can report back to Tamer Kadry, nation common supervisor, Mars Wrigley India.
Rao strikes from Mondelez the place he was the vp—advertising and marketing for Mondelez Southeast Asia (SEA). He was with Mondelez for over a decade and joined the corporate in 2013 as international model fairness director for Cadbury.
Kadry stated, “I’m delighted to welcome Nikhil as our chief advertising and marketing officer and key member of the India management workforce. The India enterprise is on a development trajectory, and our fixed endeavor has been to drive relevance, be consumer-focused and agile. Nikhil will play a pivotal position in guaranteeing that Mars Wrigley India continues innovating within the face of latest and dynamic competitors and ever-evolving client developments. His wealth of information and expertise can be instrumental in shaping and executing our long-term development plans for India. He’ll contribute considerably to enhancing experiences with our iconic manufacturers, a lot beloved by our clients and customers.”
Rao stated, “I’m excited to hitch Mars, a worldwide chief in snacking, meals, and petcare services and products, strongly pushed by a strong goal—‘the world we would like tomorrow begins with how we do enterprise as we speak’ and based on the 5 Rules of high quality, accountability, mutuality, effectivity and freedom. Mars Wrigley India is among the fastest-growing enterprise items for Mars, presenting an immense alternative to form the technique additional and drive the enduring manufacturers and their execution to best-in-class ranges. Mars has a singular, cohesive, and vibrant tradition. I stay up for embarking on this journey with an unbelievable workforce of passionate Associates at a time when each Mars and India are poised for the subsequent section of development.”
With a profession spanning over 25 years, Rao has additionally labored with Kraft Meals.
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