[ad_1]
Accenture is making ready for the tip of third-party cookies in 2024 with an impending acquisition of Jixie, an adtech platform.
This transfer will see Jixie’s platform and its crew grow to be a part of Accenture, including header-bidding options and efficiency advertising and marketing capabilities to Accenture Track.
Jixie is headquartered in Singapore and primarily serves the Indonesian market, providing digital publishers a server-side resolution that integrates with numerous supply-side platforms (SSPs) or demand-side platforms (DSPs).
The platform additionally helps digital publishers to share stock with advertisers, both programmatically or by means of conventional strategies. As well as, Jixie handles retail media for publishers, serving to them to make optimum use of remnant stock.
Jixie additionally makes use of synthetic intelligence and machine studying for articles, movies, and e-commerce merchandise on digital publishers’ web sites.
For advertisers, Jixie claims it will probably assist navigate an ecosystem typically difficult by middleman bid manipulations by means of optimising supply prices, making certain advertisers get essentially the most worth from their investments.
It claims to do that by eliminating bid manipulation and intermediaries, making certain direct and efficient use of promoting investments. Advertisers can join programmatically to their DSP or make the most of Jixie’s serving capabilities.
The platform claims its knowledge utilization is tailor-made for environments with out cookies, and seamlessly integrates with present Buyer Information Platforms (CDP) or Buyer Relationship Administration (CRM) programs, offering a complete view of the viewers.
Jixie claims to ensure model security for advertisers by partnering solely with chosen publishers. It presents exclusion instruments for particular key phrases unfavorable content material and controls the context of advert placements.
Advertisers even have the liberty to pick publishers instantly and set up on-line contracts by means of Jixie’s market, the platform claims, making certain full management over their promoting actions.
“The convergence of selling, knowledge science, and know-how creates alternatives for companies to redefine their buyer engagement mannequin,” mentioned Jayant Bhargava, nation managing director, Indonesia, at Accenture.
“Jixie’s clever digital advertising and marketing options complement our know-how experience, offering a profitable proposition for companies to carry the next stage of personalisation and effectiveness to their advertising and marketing efforts.”
The phrases of the transaction haven’t been disclosed, and its completion is topic to customary closing situations.
When the acquisition of Jixie is accomplished, the platform will be a part of Accenture’s different current acquisition of digital company Rabbit’s Story in Thailand.
[ad_2]
Source link
