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Rebecca Nadilo
Managing directorIrisSingapore
From companies to the consumer facet, from the US and again to APAC, Rebecca Nadilo creates lasting affect on companies, purchasers and the individuals she encounters. 5 months into her managing director position at Iris Singapore, Nadilo has outlined a brand new progress workforce and technique, proving its success in current new enterprise wins resembling Far East Malls and HBO Max.
Throughout the first 4 weeks, she spent half-hour with each one of many 59 staff on the company workplace, listening to their viewpoints, considerations and concepts. After that, she reshuffled the workforce, promoted and reallocated individuals to new positions, which extremely raised employees potential and morale contained in the company. Its Singapore workplace has witnessed elevated presence within the workplace, progress in accounts and volunteers for the Tradition Vultures workforce, Iris Ladies and the Development Squad.
As an company chief, she believes her position is elevating everybody to their full potential and bringing out their best possible. She additionally emphasises cultivating a supportive atmosphere that encourages individuals to take dangers and discover uncharted concepts, constructing groups and fostering a tradition of inventive journey. Via open communication and main by instance, she is a doer as a lot as a visionary, treating everybody the identical manner no matter rank or file, and communicates with authenticity, honesty and kindness.
Nadilo cares about making lasting affect and modifications, as her LinkedIn posts on ‘Loud Leaving’ supporting the concept hours spent at a desk doesn’t equate to productiveness, acquired 19,000 impressions and over 430 engagements. The put up resonated with all professionals, however notably with working dad and mom who need to get residence to spend time with their kids.
As a mom of a two-year-old in a demanding place, Nadilo hopes to create an industry-wide affect for different girls managing household and work. At Iris Singapore, she instantly modified the maternity and paternity coverage to be extra progressive and abolish non-inclusive stipulations, resembling same-sex marriage, married or single, native or overseas.
She has additionally reinvigorated Iris Ladies, an inner initiative designed to ‘unleash the internal boss’ of Iris Ladies, in addition to an exterior functionality to enhance the illustration of ladies in Adland.
As a strategist, she additionally created the Singapore Technique Group, a newly shaped membership in Singapore for company and media strategists, which has 408 members now.
Beginning her early profession from Australia, Nadilo has labored throughout APAC and the US. She was the youngest senior vp in BBDO New York historical past on the age of 27. She moved to Singapore 9 years in the past from BBDO New York to BBDO Singapore after which grew to become chief technique officer of Wunderman Thompson in 2019 earlier than main the APAC technique workforce of Meta in 2022. By all accounts, it appears Nadilo is just simply getting began.
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