[ad_1]
Dong Liang
Managing directorKiwi CommunicationsChina
Dong Liang based PR company Kiwi Communications in Beijing over twenty years in the past, following a profitable profession in way of life media. Together with his expertise crafting compelling narratives for Esquire China, his experience lies in staying attuned to China’s ever-evolving way of life panorama.
Kiwi Communications quickly grew into the go-to company it’s at present, attracting multinational purchasers – 90% of whom are from abroad, together with large manufacturers like Marriott, Common Beijing Resorts, Royal Caribbean, and Microsoft China. Impressively, the company retains over 90% of purchasers, with half of them staying greater than 5 years.
Liang’s imaginative and prescient to rework and redefine Chinese language way of life PR by progressive, sustainable methods by fostering sturdy internal-external networks has paid off. By integrating digital methods from these networks, he helped propel the corporate in direction of a secure 30% common annual development and a stellar status, pioneering tasks just like the launch of Douyin’s ‘All Out Motion Group’ in Macau and the award-winning ‘Marriott Bonvoy X King Professional League’ esports-tourism crossover.
A part of his achievements are his holistic PR strategy that emphasises moral, helpful practices that has earned the corporate’s awards together with the 2023 Shanghai Worldwide Promoting Competition Innovation Tourism Award and 2021 IPRA Gold Award.
He shares his ardour for lifelong studying and balancing success with wellness, by advocating for private well-being. Yearly, he personally conducts over 20 college lectures, affords profession recommendation to 500 graduates, whereas his coaching periods have helped out greater than 2000 tourism professionals.
Below Liang’s administration, worker wellness and coaching is paramount, particularly through the course of the Covid-19 pandemic. The company maintained a 0% layoff charge and solely 10% attrition. His visionary management has remodeled China’s PR panorama and secured Kiwi Communications’ place on the forefront of the business for each purchasers and staff.
[ad_2]
Source link
